NEW AND DISTINCTIVELY SMOOTH – GUINNESS SMOOTH ARRIVES IN KENYA

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Guinness is launching a brand new stout – Guinness Smooth.  The latest addition to the Guinness family, the brand has a uniquely smooth and refreshing taste.   Guinness Smooth is a distinctive, flavourful beer with the perfect balance of sweet and bitter to achieve smoothness and refreshment that everyone can enjoy.  This is a new expression of Guinness developed by its master brewers.  The local brewing team in Kenya has worked closely with the international brewers in Dublin, the home of Guinness, to deliver an exciting and stand out beer that is perfect for casual get-togethers with friends.

 Mr. Kennedy Mwangi, head brewer, Kenya Breweries Limited (KBL) says:  “Guinness Smooth is brewed using only the finest natural ingredients, many of which are sourced locally.  With the coffee and rich notes from the roasted barley marrying with a fruity, butterscotch flavour from the brewing process, Guinness Smooth is truly unique.”

 Dublin based brewer, Peter Simpson, who has worked with the local team comments: “I am passionate about developing character-led, flavourful beers so it has been great to work collaboratively with two   local brewers – Mr. Kennedy Mwangi and Mr. Peter Oduor. With their local knowledge on taste, what resonates with customers in the country, and my experience of creating new beers, we have crafted a perfect product.”

 Ms. Nduku Wamakau, Guinness marketing director Kenya adds:  “Guinness has a centuries-long tradition of brewing distinctive, extraordinary beers and Guinness Smooth is no different.  The product demonstrates our commitment to bring consumers flavourful beers which they can enjoy in many occasions. We will be launching initially in Kisumu with a wide range of sampling opportunities, so if you’re looking for something delicious and refreshing to enjoy when you’re out catching up with friends, give Guinness Smooth a try.”

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