New look Equity presents a unified brand in line with the market trends
As part of the celebrations to mark 35 years since its establishment, Equity has unveiled a refreshed identity in line with the ongoing journey of transformation and regional expansion. The new identity is aimed at creating a sustainable growth path and service delivery in today’s rapidly changing financial services environment. Equity will henceforth present itself as a unified brand, with one basket of products and services under one roof – ranging from banking to insurance and investment.
“The evolution of our brand is an important part of our strategy for continued market leadership as well as being integral to the promise we made to all of our stakeholders when we begun our journey of transformation to modernize and do all we can to get closer to our customers in order to serve them better,” said Equity Group CEO and Managing Director, Dr. James Mwangi.
He further said that the brand has carried them through a disruptive and trailblazing 35 year period during which Equity has evolved from a small building society to a leading bank in East and Central Africa. “ The refreshed brand identity reflects the future we envision, one which communicates our global capability, strong heritage, innovative culture and agile business model that will carry and give the brand momentum to scale its strengths across Africa and the world,” emphasized Dr. Mwangi.
The refreshed look will first roll out in Kenya and eventually in all other markets where Equity has a presence including: Uganda, Tanzania, South Sudan, Rwanda, Democratic Republic of Congo (DRC), Zambia, Mozambique and Ethiopia. “ In developing this identity, we emphasize that our customers come first and that our primary focus is to ensure we are prepared and well positioned to meet all the needs of our stakeholders in the most effective and seamless manner,” said Dr. Mwangi.