Procter & Gamble (P&G), manufacturer of the Always brand, has launched a campaign in partnership with various retailers to increase provision of sanitary pads for needy girls across Kenya. As part of the campaign, P&G is inviting the Kenyan public to buy Always sanitary pads, which the company will match in number and will be donated to girls across the country.
“When we think of the reasons that keep girls from going to school and ultimately thriving, sanitary towels should not be one of them. We have seen over the years that the intervention of providing sanitary towels coupled with puberty education goes a long way in increasing the girls’ confidence level,” says Irene Mwathi-Miheso, communications manager P&G.
The ‘Always Keeping Girls in School Programme’ which began more than ten years ago distributes for free sanitary towels to girls from underprivileged areas. It also focuses on educating them about health issues, building their self-confidence and teaching them how to budget and save.
The in-store campaign kicked off in mid-November and will continue to December 2017. The campaign hopes to provide over 10,000 girls with a full year’s supply of sanitary towels. It will be running in all the major supermarkets and mini markets in the country.
Through the campaign, P&G aims to establish strategic partnerships with customers and government stakeholders to increase participation in closing the gaps in the provision of sanitary pads for girls in under-privileged areas in Kenya. In collaboration with the government and other partners, the company has been able to distribute over eight million sanitary pads to more than ten thousand girls across Kenya.
“P&G appreciates the support by our partners over the years in the drive to keep girls in school by providing them with sanitary pads. We also commend the government which announced the provision of free sanitary pads for girls who have reached puberty, and aim to continue to offer our support,” ends Miheso.